Lush Shinjuku

Introducing Lush Shinjuku, the biggest Lush store in Asia which takes experience led retail to a new level. With a four story outward facing screen, this store puts Lush right at the centre of the Tokyo landscape.

Lush Shinjuku offers 4 floors of fresh product, dynamic design and innovative tech with immersive installations including 24 hour shoppable window, interactive bath art, app controlled lighting and musical jellies.

To create a borderless experience we created a language free approach for signage, using icons for wayfinding paired with integrated screens showing products in action.

Brand        
Lush              

Deliverables
Signage & Wayfinding
Retail Design
Digital Graphics
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Role
Senior Designer 

Digital Illustration
Magdiel Lopez

Creative Direction
Gemma Lea-Goodyer 

Lush Creatives
Soo Soo Kim
Liam Ruff
Rieko Kudo
Jay Walden