Shinjuku Spa Experience

Alongside the opening of the Lush Shinjuku flagship we built a fully immersive spa experience on the top floor. Taking a new approach to the traditional Lush Spa we created something that worked within the Shinjuku environment and fit in with our digital focussed concept.

We collaborated with Onion Lab who created a multisensory experience throughout the space with reactive lighting and sounds triggered by your movements. With a focus on moods we used digital screens to help customers find the perfect spa treatment for them with the question... how would you like to feel today?

Brand         
Lush              

Deliverables
Digital Design
Creative Direction

Role
Senior Designer

Digital Illustration
Alycia Rainaud

Interactive Light Installation
Onion Lab

Developers
Eight Arms

Lush Creatives
Gemma Lea-Goodyer
Adam Goswell
Liam Ruff
Soo Soo Kim
Jay Walden      gner