Lush.com redesign
Brand
Lush
Services
Creative direction
UX/UI Design
Role
Lead Designer
Year
2021
Overview
A total website redesign with new look & feel and optimised user experience
Background
Lush needed a new site built from the bottom up. They were using a third party system which meant it was time consuming and expensive to make changes and improve functionality. They wanted to bring the development in house, remove reliance on the third party system and improve user experience.
Brief
Redesign of the Lush.com website, keeping in line with the existing Lush brand but with a refreshed look & feel and optimised user experience to enable customers to find, discover and buy products quickly. Key deliverables include:
– Better and more prominent search function
– Improve discoverability across categories
– Speedier checkout experience with more ways to pay
– Improve add to bag functionality
– Mobile first approach
Process
We had a small team of 3 designers and worked towards a stripped down MVP in order to get off the third party system quickly. We identified key pain points from current site and brought in new functions to tackle these and make the user journey as stripped back as possible. We also built a new design system from scratch with refined approaches to typography, colour and buttons.
Improve search and discoverabilty
We made search front and centre as the main way to shop with products appearing as soon as you start typing. We improved discoverability of products by adding filters and tags. Limited navigation allows customers to discover products more freely. We improved add to bag functionality with exposed sizes and packaging icons and added buttons to listing pages to speed purchase journey.
Speedier checkout experience
We used a one page checkout to make the experience quicker and more streamlined and brought in new payment methods. We also built out new functions in the bag which allowed you to update quantity and size easily.
CREDIT
Digital Designers
Rita Fox
Noemi Sanchez